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Committee Purpose

Á½ÐÔÉ«ÎçÒ¹ University’s internal Social Media Action Committee (SMAC) is dedicated to educating Á½ÐÔÉ«Îçҹ’s Social Media User Group (SMUG) on the strength of social media as a marketing vehicle and engagement platform. The committee ensures that governance, best practices, Á½ÐÔÉ«Îçҹ’s brand/image and social messaging are unified across the university and platforms. The committee has the following goals:

1. Research and discuss new social media issues and trends, and evaluate the applicability of these advances for Á½ÐÔÉ«ÎçÒ¹.
2. Identify and create new content, plans and social media campaigns that would apply to and engage Á½ÐÔÉ«Îçҹ’s online community.
3. Support the Á½ÐÔÉ«ÎçÒ¹ community in the use of social media, focusing on best practices.
4. Assist with implementing the university’s policy and guidelines, and strive to enhance compliance.
5. Improve the cohesiveness of the university’s social messaging and social brand.

Membership

The committee includes 30 representatives from across the university, including faculty, staff and students.

Meeting Minutes

Access meeting agendas and minutes.