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Superior Storytelling! Á½ÐÔÉ«ÎçÒ¹ Earns 15 MarCom Awards

University Communications and Marketing Honored with Five Platinum Awards In International Competition

From a mascot superhero to creative clouds to student pilots flying to victory, Á½ÐÔÉ«ÎçÒ¹ University's storytelling skills received high marks from , an international competition that honors excellence in marketing and communications that also recognizes the creativity, hard work, and generosity of industry professionals.

In all, Á½ÐÔÉ«ÎçÒ¹'s Division of University Communications and Marketing (UCM) received 15 MarCom awards, including five platinum awards.

The Flying Flashes commercial, which featured Laura Wilson of New Richmond, Ohio, senior Aeronautics - Professional Pilot major, and Alex Johnson of Canton, Michigan, 2021 graduate of the Aeronautics - Professional Pilot program. The Flying Flashes came home well-decorated with the  and two other awards from the 45th Annual Air Race Classic. 

 

Á½ÐÔÉ«ÎçÒ¹'s social media campaign around the adventures of Super Flash, a Halloween costume that led to a super transformation for our favorite mascot, also received a top platinum award. 

 

 

Also earning a platinum award were UCM's 2022 recruitment viewbook, the "Cloud meets Cap" campaign spots at area airports and other venues, and the environmental illustrations/graphics created to support the Brain Health Research Institute. 

 

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Cloud Meets Cap

 

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Á½ÐÔÉ«ÎçÒ¹ 2022 Viewbook

 

"These awards go to a mix of entries (6000+ from 43 countries this year) from Fortune 500 companies, top agencies, leading non-profits and major universities from all over the world," said Stephen Ward, Vice President, University Communications and Marketing.

Other university winners this year include Stanford, Syracuse, UMass, Tennessee and Rutgers.

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Brain Health Research Institute Environmental Graphics

UCM is made up of more than 30+ professionals who serve as a treasure house of knowledge on Á½ÐÔÉ«ÎçÒ¹ University and its brand identity. These individuals bring with them extensive experience from the private sector, not-for-profit organizations, agencies and media. This team advances the university's brand and drives marketing and communications initiatives that deliver on the university's Roadmap to a Distinctive Á½ÐÔÉ«ÎçÒ¹ Strategic Plan.

"It’s great for our team to get recognized for the work they do," said Bob Louis, assistant vice president, new media communications. "The team is quite passionate about Á½ÐÔÉ«ÎçÒ¹. They truly love what they do and work very hard at it. The awards are much appreciated."

Receiving MarCom's Gold Award were:

  • Á½ÐÔÉ«ÎçÒ¹ Magazine - Climate Change Issue
  • Julie's Day In The Life at KSU - Social Video
  • Study Abroad Paris: TV spot
  • Á½ÐÔÉ«ÎçÒ¹'s Welcome Page
  • Forever Brighter Website

Receiving MarCom's Honorable Mention were:

  • College of Podiatric Medicine Educational Video
  • Happy Thanksgiving - Social Video
  • Study Abroad Italy: TV spot
  • DKS Welcome Kit Direct Mail
  • Coronavirus Dashboard Website

Like what you see? View more of UCM's award-winning work.

POSTED: Friday, October 28, 2022 11:47 AM
Updated: Friday, December 9, 2022 07:03 PM