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Á½ÐÔÉ«ÎçÒ¹ alumnus Mike Jackson, innovator and seasoned marketing communications executive, joined Á½ÐÔÉ«Îçҹ’s School of Media and Journalism as a professional-in-residence in spring 2022. Jackson teaches  Advertising Strategy Development and Messaging and Communication. He will also serve as faculty adviser for Franklin Advertising, a student organization focused on advertising and strategic communication. 

 
Jackson earned his undergraduate degree in journalism from Á½ÐÔÉ«ÎçÒ¹ and his master’s degree from the University of Southern California. He is the founder of 2050 Marketing, (), a consulting practice that helps clients, ranging from Fortune 500 brands to start-ups, navigate the changing demographics in America as they relate to advertising, brand building and digital strategies. Before beginning 2050 Marketing, Jackson built his career as a C-suite executive with senior leadership roles at Coca-Cola, PepsiCo, Coors Brewing and General Motors.