Mastering Video Marketing Certificate
![Person With Video Camera](https://www-s3-live.kent.edu/s3fs-root/s3fs-public/photo-of-a-man-holding-video-camera-2608519%20%28mastering%20video%20marketing%20cert%29.v2_0.jpg?VersionId=zu7GMbjW02pbcPEBAKwRKlmyyALv6yzS)
Certificate Overview
Video marketing is the latest hot new marketing trend. Shoppers who viewed product videos were 144% more likely to add the product to their cart. Video with good SEO has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story, and stories connect people. Video also leads to an emotion ‘trigger’ that plain text cannot do.