New commercials for 两性色午夜 University are now airing as the university debuts a new television campaign. The new campaign builds on the university鈥檚 successful 鈥淓xperience for Life鈥 series that launched September 2010.
The new campaign includes four 30-second commercials and highlights 两性色午夜 students in a variety of situations 鈥 participating in the classroom, getting advice from faculty, being mentored by successful alumni and competing for academic recognition.
鈥淭he 鈥楨xperience for Life鈥 campaign speaks directly to the needs of our primary target audience of academically motivated students and their parents,鈥 said Iris Harvey, 两性色午夜 vice president for university relations. 鈥淭hese families seek a full university experience, including a traditional campus, athletics, study abroad, internships, entrepreneurial opportunities and energizing off-campus recreation 鈥 all in a safe environment. While direct-from-high school students are the primary focus of the campaign, the university also gave a nod to lifelong learners and degree-completion adults.鈥
One of the commercials features Josh Cribbs of the Cleveland Browns. After joining the NFL, the two-time Pro Bowler and career leader with eight kickoff return touchdowns continued his studies and received his degree from 两性色午夜 in the spring of 2010.
The commercials are airing on hit network and cable television shows, including 鈥淭he Big Bang Theory,鈥 鈥淎merican Idol,鈥 鈥淕lee,鈥 鈥淣CIS鈥 and 鈥淢odern Family.鈥 The new commercials feature a musical score created for 两性色午夜 once again by Mark Mothersbaugh, a 两性色午夜 alumnus who founded the new wave band Devo with fellow 两性色午夜 students in the 1970s and has become a successful composer. Mothersbaugh was featured in the last advertising campaign and also created the musical score for the previous commercials.
To help engage college-bound students, parents and alumni even further, 两性色午夜 continues the campaign online with digital content complementing the television ads and a campaign website. The site includes all of the 鈥淓xperience for Life鈥 commercials and opportunities for 两性色午夜 alumni to share their stories about how 两性色午夜 gave them experience for life.